Marketing Coordinator

HINCAPIE CAREERS

Cycling is our life. It’s all that we know, and it’s all that we are. Which is why we’ve made it our business in every sense of the word. We design and manufacture premium cycling apparel. We create and run upscale cycling events. We have a restaurant and hotel that hosts visiting cyclists from all over the world. We manage a spring series of races. We operate and outfit a professional racing team. Cycling is embedded in everything we do, and every day we work even harder to improve the sport, to make it more accessible to others, and to build a strong community for future cyclists.

Job Purpose

The mission of our Marketing Coordinator role is to internally support the initiatives and responsibilities of the Hincapie marketing department. This includes everything from photo and video content creation, scheduling, email database management, and updating reports to social media community management, generating graphic and/or written content, and asset management. The Marketing Coordinator will also work directly with the Hincapie Creative Director and the external marketing company (EP+ Co) to support omni-channel advertising campaigns.

Selling Points

  • Energetic, growing company offering lots of unique projects and creative opportunities
  • Relaxed work environment with casual dress code
  • Opportunities for travel
  • Thriving small southeastern city convenient to Atlanta, Charlotte, mountains, and beach
  • Newly renovated office in close proximity (less than one mile) to downtown Greenville and Swamp Rabbit Trail

Job Expectations

  • Assist in establishing and executing a social media calendar across multiple brands and platforms
  • Create photo, video and written content for all marketing channels
  • Update project management software on a daily basis to ensure all projects are scheduled and deadlines are met
  • Maintain email databases to ensure campaigns are sent to appropriate audiences
  • Collaborate with all Hincapie departments to understand marketing needs and schedule all vetted requests and projects within project management platform
  • Engage in weekly Marketing team meeting to review upcoming projects and deadlines
  • Identify threats and opportunities through comprehensive analysis and understanding of big picture
  • Act as a trend-setter and constantly benchmark best practices

Key Job Competencies

  • Bachelor’s degree in marketing, communications, or similar
  • 2+ years of marketing, advertising and/or graphic design experience, Portfolio preferred.
  • Keen interest in the sport of cycling
  • Able to create digital assets for social media, website, email campaigns, etc
  • Full understanding of social media platforms and statistics
  • Full understanding of marketing strategies and techniques with ability to prepare and execute marketing campaigns based around these
  • Strong verbal and written communication skills
  • Excellent time management skills and ability to make quick decisions
  • Strong technical skills with ability to learn new software platforms quickly and independently
  • Results-oriented achiever that constantly finds ways around barriers to success
  • Cope effectively with complexity and change
  • Reliable, loyal team player that goes above and beyond what is asked
  • Ambitious with a desire to grow in responsibility and authority

Let's get the wheels rolling.

If you are passionate about cycling and our mission, we invite you to apply for the Marketing Coordinator position below.

Application - Marketing Coordinator

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