There’s a wildness to nature that’s refreshing—especially in a world that’s become dictated by deadlines and regulations. Which is why cycling can be so freeing. Flying down the road, clouds overhead, blurs of plants and trees on either side, you truly feel a part of the Earth upon which you ride.
Bloom is a celebration of this moment, when you realize you’re a piece of a world that is, at its essence, beautiful. Even when we’re thrown curveballs, when life doesn’t work out the way we’ve imagined, there’s always a reward at the end—whether it’s a lesson learned, and unexpected piece of information, or a welcome surprise. The Bloom cycling kit is a symbol of strength, beauty, and life.