The Hincapie ambassador program is made up of Hincapie fans that eat, sleep and breathe cycling. As active members of their local cycling communities, they help champion the Hincapie brand within their circles, connect local teams and clubs to Hincapie custom apparel reps, post original social media images and videos, assist with product testing and feedback, and lead rides either locally or as a part of our weekly Hincapie Power Hour on Zwift. Applications open in October each year.