Cycling Is Our Life

About Hincapie /

Making a Name in the Cycling Industry

Cycling is our life. It’s what we know, and it’s who we are. But we are not a bike company. We’re a people-who-ride-bikes company. We are cyclists, and we are makers. We are master craftsmen of custom-made, high-performance cycling apparel. Our team is our family. Not only do we design our cycling apparel, we make it in our family-run factory. We also create and run upscale cycling events. We have a restaurant and hotel that hosts visiting cyclists from all over the world. We manage a spring series of races. Cycling inspires everything we do, and every day we work even harder to improve the sport, make it more accessible to others, and build a strong community for future cyclists. Join us on our journey.

About Hincapie

Our History

Rich and George Hincapie began cycling as young boys, and while George went on to pursue cycling as a career, Rich headed to business school while still competing as an elite-level amateur cyclist. In 2003, Rich founded Hincapie Sportswear, with South Carolina’s Assaults on Mt. Mitchell and Marion as his first customers.

We Handle It All

From sales to production and everything in between, every aspect of the Hincapie business stays in the family.

Tested by Cyclists

From sales to production and everything in between, every aspect of the Hincapie business stays in the family.

Attention to Detail

We oversee everything. When there’s something to be done, we do whatever it takes to make sure it’s done right. 

Love of the Sport

For us, cycling is more than just a hobby or a business — it’s a way of life, a passionate pursuit of excellence that runs in the family.

Meet The Hincapie Team

Rich Hincapie

President

George Hincapie

3-time National Champion Cyclist

Drew Hincapie

Director of Operations

Kelly Lindstrom

Product Director

Andrea Johnson

Customer Service Manager

Carl Corley

Hincapie Custom Sales Representative

James Godfrey

Event Director

Aimee Trepanier

Creative Director

Bella Hincapie

Operations Coordinator

Ben Baughan

Customer Service Specialist

Edgar Valles

Customer Service Specialist

Sebastian Robledo

Graphic Design Director

Abel Noguera

Graphic Artist

Sebastian Hernandez

Graphic Artist

JOIN US ON OUR JOURNEY /

Careers

Cycling’s not just our passion; it’s our business as well. We design and manufacture premium cycling apparel. We create and run upscale cycling events. We host visiting cyclists from all over the world in our hotel and restaurant. We manage a spring series of races. We even outfit and operate a professional racing team. Every day, we work hard to improve the sport and build a strong community for our fellow riders.

#ridehincapie

Cycling Is Our Life

We’re not a bike company. We’re a people-who-ride-bikes company — founded by a family who loves riding bikes. Cycling is more than what we do. It’s who we are. That’s why we work so hard to make the cycling community better for riders just like you.