Our Team

Finally, your passion has company.

Our love for cycling is at the core of everything we do, inspiring our designs and the experiences we create for our community. It also inspires us to get out on the road every day. Together, we craft custom cycling gear from the personal knowledge and experience we’ve gained from decades of racing and riding.

With every custom kit order, it’s important for us to connect with the cyclists who share our pursuit. We provide the tools and resources every step of the way, and we take your feedback seriously. It’s how we evolve—and empower you to reach your goal.

Leadership Team

Rich Hincapie

George Hincapie

The Custom Shop Experts

Carlton Corley

Custom Sales Representative

Seth Withers

Custom Sales Representative

Kelli Lockey

Account Manager

Meredith Newman

Account Manager