Our Team

Finally, your passion has company.

Our love for cycling is at the core of everything we do, inspiring our designs and the experiences we create for our community. It also inspires us to get out on the road every day. Together, we craft high-quality cycling gear, engaging cycling events, and meaningful cycling experiences from the personal knowledge we’ve gained from decades of racing and riding.

With everything we do, it’s important for us to connect with the cyclists who share our pursuit. We provide the tools and resources every step of the way, and we take your feedback seriously. It’s how we evolve—and empower you to reach your goal.

Leadership Team

Rich Hincapie

George Hincapie

The Custom Shop Experts

Drew Hincapie

Custom Program and Product Director
864.400.3042

Meredith Newman

Account Manager
864.400.3061

Edgar Valles

Account Manager
864.400.3046

Carlton Corley

Custom Sales Representative
864.400.3050

Jamie Godfrey

Custom Sales Representative
864.400.3055

Seth Withers

Custom Sales Representative
864.400.3051

Staff

Lindsay Bishop

Controller
864.400.3044

Lizzy Hester

Accounting Manager
864.400.3048

Andrea Johnson

Customer Service Manager and Marketing Coordinator
864.400.3041

Lindsay Niedringhaus

Director of Marketing and Communications
864.400.3049

Damien Pierce

Director of Digital Strategy
864.400.3047

Jonathan Valles

Warehouse Manager
864.400.3062

Taylor Vandiver

Creative Director
864.400.3059