Ride With Us
Join Us For The Ride
We don’t just sell apparel. We live cycling. Which means that whether you’re looking for a new route in your area, advice on your form, or just want to shake up your regular ride routine, you’ve come to the right place. So let’s talk, and then let’s go for a ride.
The Ultimate Ride Awaits
Find a city. Choose a ride. And register for the Gran Fondo Hincapie.
Stories from the Saddle
Read the latest cycling tips, learn the stories behind our rides, or hear what inspires cyclists like you.
How to Wear Bike Shorts (The Cyclist Guide)
Bike shorts give you an aerodynamic edge and are designed to fit with your saddle to provide you optimal comfort. Here’s our cycling short style guide for those who want to know how to wear bike shorts like a pro.
Ultimate Bike Helmet Size, Fit, & Style Guide
Wearing a bike helmet is a no-brainer! In this guide, we'll show you how to measure your head for a helmet, ensuring the correct size, along with looking at various helmets and what features to look for.