Licensing Your Collegiate Kit

Posted On September 11, 2017 / Gear Tips

By: Lindsay Niedringhaus

If you’re the manager of a college cycling team and are considering team kits, you may not know where to start as far as licensing is concerned. And yes, you must have your team kits licensed. Not doing so could cost you thousands in fines.

So have a seat, grab a beer, and take satisfaction in the fact that though the licensing process can be a bit convoluted, we’ll do everything we can to make it easier on you.

Specifically, on our end we’ll take care of:

  • Licensing fees. Yep, that’s right. We pay those for you.
  • Filing the design with the appropriate licensing company. No need for you to have to navigate that.
  • If you decide to sell your kits, we’ll split the royalty rate with you.

Ready to start? Here’s how the process works:

  • Give us a call. Speak with your customer service rep (they will be your new best friend) and give them a heads up that you’re working on this. They’ll stay in touch with you to make sure you’re taking all the right steps.
  • Work on a design. If you have a designer at your school who can sketch it for you, great! If not, we have designers on staff who can put together a design for you. You’ll need to provide us with logos, brand standards, and any other “must haves” for the design.
  • On that note: If possible, run the design or design idea by your marketing folks or athletic director before coming back to us. That way we’re all on the same page from the beginning, eliminating extra steps later.
  • We’ll submit the design or design instructions to our designers, and we’ll be back in touch with you on a proof.
  • Once you’ve approved the proof, we’ll submit it to the appropriate licensing company. In an ideal world, they’ll approve it. They’ll also submit it to your athletics and marketing folks for final approval. If they don’t approve it, we’ll come back to you, and we’ll make revisions until it is approved.

Many team managers ask us how long it will take for the design to get approved. This depends on the licensing company and senior leadership at your college. Some team approvals take a day, others take a couple of months. The best way to ensure quick approval is to stay in contact with your marketing and athletics folks from the beginning of the process to the end.

Give us a call. Let’s navigate this process together so that you and your team can #ridehincapie.

University kits we currently produce:

University of Arizona, Auburn University, Bates College, Baylor University, Boston College, Cornell University, University of Chicago, Clemson, University of Florida, Furman University, Iowa State, Kennesaw State, Lindenwood University, Lindsey Wilson College, University of Louisville, Mars Hill University, Northern Arizona University, University of Oklahoma, Penn State, Presbyterian College, Purdue University, Rutgers University, Savannah College of Art & Design, University of Texas, Texas State, Texas Tech, Villanova University, University of Washington, Washington & Lee, Washington State.

More Gear Tips

Invest in a Vest

Gear Tips

A vest is an easy layering option when you need a little extra insulation but the temps haven’t cooled down too much yet. In addition, vests are easily stored in your jersey back pocket when the weather warms up mid-ride. Through our custom process, you can design a variety of vests that match your club or team kit. This way your team can dress for any temperature.

Read More

Sleeves for All Seasons

Gear Tips

Whether you're competing or just riding for fun, you don't want the cooler weather to slow you down. Check out our options for custom long-sleeve jerseys that will allow you to rep your team all year long.

Read More

Say What?!: The Awkward Parts of Cycling

Gear Tips, Lifestyle

Cycling comes with its share of sticky situations. We've covered a few of the most awkward questions you may have about cycling and tried to answer them as un-awkwardly as possible.

Read More