112 products

Men's New Arrivals

Get ahead of the curve with our exciting new arrivals, featuring our latest innovations in cycling apparel. Be the first to experience fresh designs, cutting-edge materials, and advanced performance features. Stay on the forefront of cycling trends and gear up with the newest additions to our ever-evolving lineup.
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  • 20th Anniversary Men
  • Aqua
  • Black
  • Blue
  • Charcoal
  • Ember SD
  • Graphite
  • Green
  • Grey
  • High-Viz Yellow
  • Hot Orange
  • Hot Pink
  • Mist SD
  • Moss
  • Navy
  • Neon Yellow
  • Olive
  • Pink
  • Purple
  • Red
  • Smoke
  • Sundown
  • Swell
  • White
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Men's Gravity Zero Long Sleeve Jersey - Smoke and Mirrors
Men's Gravity Zero Long Sleeve Jersey - Smoke and Mirrors - color variant: Navy
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Men's Gravity Zero Short Sleeve Jersey - Let's Go!
Men's Gravity Zero Short Sleeve Jersey - Let's Go! - color variant: Black
Men's Gravity Zero Short Sleeve Jersey - Let's Go! - color variant: Blue
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Men's Gravity Zero Long Sleeve Jersey - Glitch
Men's Gravity Zero Long Sleeve Jersey - Glitch - color variant: Navy
Men's Gravity Zero Long Sleeve Jersey - Glitch - color variant: Red
Men's Gravity Zero Long Sleeve Jersey - Glitch - color variant: White
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Men's Gravity Zero Short Sleeve Jersey - The Move
Men's Gravity Zero Short Sleeve Jersey - The Move - color variant: Black
Men's Gravity Zero Short Sleeve Jersey - The Move - color variant: Olive
Men's Gravity Zero Short Sleeve Jersey - The Move - color variant: White
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Men's Gravity Zero Bib - The Move
Men's Gravity Zero Bib - The Move - color variant: Black
Men's Gravity Zero Bib - The Move - color variant: Olive
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Men's HRC Short Sleeve Jersey - Piano
Men's HRC Short Sleeve Jersey - Piano - color variant: Navy
Men's HRC Short Sleeve Jersey - Piano - color variant: White
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Men's Gravity Zero Bib - Piano
Men's Gravity Zero Bib - Piano - color variant: Navy
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Men's HRC Bib - Piano
Men's HRC Bib - Piano - color variant: Navy
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Men's HRC Short Sleeve Jersey - Paradox
Men's HRC Short Sleeve Jersey - Paradox - color variant: Red
Men's HRC Short Sleeve Jersey - Paradox - color variant: White
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Men's Gravity Zero Short Sleeve Jersey - EF-ONTO
Men's Gravity Zero Short Sleeve Jersey - EF-ONTO - color variant: Hot Pink
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Men's Gravity Zero Short Sleeve Jersey - Vamos
Men's Gravity Zero Short Sleeve Jersey - Vamos - color variant: Blue
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Men's Gravity Zero Short Sleeve Jersey - Stratus
Men's Gravity Zero Short Sleeve Jersey - Stratus - color variant: Blue
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Men's HRC Short Sleeve Jersey - Allegiant
Men's HRC Short Sleeve Jersey - Allegiant - color variant: Navy
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Men's HRC Short Sleeve Jersey - 20th Anniversary
Men's HRC Short Sleeve Jersey - 20th Anniversary - color variant: 20th Anniversary Men
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Men's Merino Wool Short Sleeve Jersey - 20th Anniversary
Men's Merino Wool Short Sleeve Jersey - 20th Anniversary - color variant: 20th Anniversary Men
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Men's HRC Bib - 20th Anniversary
Men's HRC Bib - 20th Anniversary - color variant: 20th Anniversary Men
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Men's Velocity Short Sleeve Jersey - Colorblock
Men's Velocity Short Sleeve Jersey - Colorblock - color variant: Red
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Men's Velocity Short Sleeve Jersey - Paradox
Men's Velocity Short Sleeve Jersey - Paradox - color variant: Black
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Men's Velocity Bib - Paradox
Men's Velocity Bib - Paradox - color variant: Black
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Men's Lightweight Vest - Paradox
Men's Lightweight Vest - Paradox - color variant: Red
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Men's Lightweight Vest - Stratus
Men's Lightweight Vest - Stratus - color variant: Blue
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Men's Endurance Max Short Sleeve Jersey - Swell
Men's Endurance Max Short Sleeve Jersey - Swell - color variant: Swell
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Men's Velocity Short Sleeve Jersey - Aqua
Men's Velocity Short Sleeve Jersey - Aqua - color variant: Aqua
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Men's Alsace Bib Tight
Men's Alsace Bib Tight - color variant: Black
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Men's Arenberg Bib Tight
Men's Arenberg Bib Tight - color variant: Black
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Men's Alsace Jacket
Men's Alsace Jacket - color variant: Black
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Men's Thermal Long Sleeve Jersey - Sundown
Men's Thermal Long Sleeve Jersey - Sundown - color variant: Sundown
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Men's Midweight Long Sleeve Jersey - Mist SD
Men's Midweight Long Sleeve Jersey - Mist SD - color variant: Mist SD
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Men's Midweight Long Sleeve Jersey - Ember SD
Men's Midweight Long Sleeve Jersey - Ember SD - color variant: Ember SD
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Men's Essential Bib
Men's Essential Bib - color variant: Black
Men's Essential Bib - color variant: Navy
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Men's Momentum Bib
Men's Momentum Bib - color variant: Black
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Men's Element Pocket Shell
Men's Element Pocket Shell - color variant: Black
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Men's Thermal Long Sleeve Jersey - L'enfer du Nord Red
Men's Thermal Long Sleeve Jersey - L'enfer du Nord Red - color variant: Red
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Men's Thermal Long Sleeve Jersey - L'enfer du Nord Blue
Men's Thermal Long Sleeve Jersey - L'enfer du Nord Blue - color variant: Blue
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Men's Momentum Short
Men's Momentum Short - color variant: Black
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Apres Ride Pullover Hoodie
Apres Ride Pullover Hoodie - color variant: Charcoal

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Men's Gravity Zero Short Sleeve Jersey - Let's Go!
Men's Gravity Zero Short Sleeve Jersey - Let's Go! - color variant: Black
Men's Gravity Zero Short Sleeve Jersey - Let's Go! - color variant: Blue
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Men's HRC Short Sleeve Jersey - Paradox
Men's HRC Short Sleeve Jersey - Paradox - color variant: Red
Men's HRC Short Sleeve Jersey - Paradox - color variant: White
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Women's Gravity Zero Bib - The Move
Women's Gravity Zero Bib - The Move - color variant: Black
Women's Gravity Zero Bib - The Move - color variant: Sage
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Men's HRC Short Sleeve Jersey - Allegiant
Men's HRC Short Sleeve Jersey - Allegiant - color variant: Navy
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Cycling Is Our Life

We’re not a bike company. We’re a people-who-ride-bikes company — founded by a family who loves riding bikes. Cycling is more than what we do. It’s who we are. That’s why we work so hard to make the cycling community better for riders just like you.