George Hincapie's rumored project to launch a new American bike racing team is no longer just a rumor. Modern Adventure Pro Cycling, named for a Portland-based travel company that has signed on as title sponsor, was announced on Monday.

No rider signings have been announced yet, but highlights from the nascent squad's first press conference – headlined by the prominent former pro racer – included the unveiling of the team's bike sponsor and some lofty goals. Factor will provide bikes for the Hincapie-led team, which is targeting a Tour de France invite within next several years.

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