'Tis the Season
Perfect gifts for your favorite cyclist!
Light as the air and bright like the sun, our Stratus collection will have you feeling primed and ready to tackle whatever ride you set out on.View the Collection
Premium Quality Cycling Apparel
Hincapie jerseys are moisture-wicking, ultra-comfortable, and strikingly stylish.
Connect with communities of like-minded riders, whether it’s a high-energy race weekend or an 80-mile ride through the mountains.
Stories From The Saddle
Cycling Is Our Life
We’re not a bike company. We’re a people-who-ride-bikes company — founded by a family who loves riding bikes. Cycling is more than what we do. It’s who we are. That’s why we work so hard to make the cycling community better for riders just like you.