Worn by cycling legend George Hincapie himself, the Firma Collection seamlessly marries top-tier functionality with an elegant design. Crafted to meet the exacting requirements of pro-level athletes, this ultimate collection is the choice of champions. The Signature gel chamois, a hallmark of this collection, offers unrivaled cushioning and support for every part of your ride. Additionally, the inclusion of a waterproof zippered security pocket, a beloved feature among enthusiasts, ensures your valuables remain safeguarded in any weather or road conditions.
Choose the line that’s best suited for your riding style and climate.
Cycling Is Our Life
We’re not a bike company. We’re a people-who-ride-bikes company — founded by a family who loves riding bikes. Cycling is more than what we do. It’s who we are. That’s why we work so hard to make the cycling community better for riders just like you.