Road Cycling
Collection /
Firma
Worn by cycling legend George Hincapie himself, the Firma Collection seamlessly marries top-tier functionality with an elegant design. Crafted to meet the exacting requirements of pro-level athletes, this ultimate collection is the choice of champions. The Signature gel chamois, a hallmark of this collection, offers unrivaled cushioning and support for every part of your ride. Additionally, the inclusion of a waterproof zippered security pocket, a beloved feature among enthusiasts, ensures your valuables remain safeguarded in any weather or road conditions.
Customize This Collection
Explore the collection & reach out to an expert to pick your apparel.
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The Firma Collection
Women's Custom Firma Bib
Men's Custom Firma Bib
Customize This Collection
Explore the collection & reach out to an expert to pick your apparel.
Customizable Collections
Choose the line that’s best suited for your riding style and climate.
Cycling Is Our Life
We’re not a bike company. We’re a people-who-ride-bikes company — founded by a family who loves riding bikes. Cycling is more than what we do. It’s who we are. That’s why we work so hard to make the cycling community better for riders just like you.
