Hincapie Sportswear: Designing a Seamless Online Experience

The Brand Leader helped to develop the new Hincapie Sportswear site with the goal was to create an online platform that reflects the brand’s commitment to quality and performance while merging their three sites of retail...

Hincapie Sportswear provides cycling kits for Hard Miles movie starring 'Stranger Things' Actor, Matthew Modine

The film is based on the true story of the cycling team at Colorado’s Ridge View Academy, which for decades has given at-risk youth a second chance through academic rigor, targeted treatment, competitive sports and...

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Deer jumps over cyclists at Gran Fondo Hincapie-Greenville

Cue the Rudolph jokes while I add flying deer to the ever-growing list of road hazards facing cyclists.  Riders at the Gran Fondo Hincapie on October 21 in Greenville, South Carolina were treated to an...

Peloton Coach, Matt Wilpers, rides Gran Fondo Hincapie-Lehigh Valley

Oars + Alps follows Matt Wilpers before, during, and after an endurance cycling event led by Gran Fondo Hincapie.

Greenville’s Transformation from Sleepy Town to Cycling Paradise | The Road Less Eaten

Biju Thomas heads to Greenville, South Carolina to experience this cycling and food destination firsthand.

Condé Nast Traveler: A Cycling Enthusiast's Guide to Greenville, South Carolina

How to explore on two wheels the city that’s become a beloved circuit for Tour de France finishers.

VisitGreenville: Ride the Gran Fondo Hincapie-Greenville

Take a ride on George Hincapie's training grounds!

Cycling Is Our Life

We’re not a bike company. We’re a people-who-ride-bikes company — founded by a family who loves riding bikes. Cycling is more than what we do. It’s who we are. That’s why we work so hard to make the cycling community better for riders just like you.