Armstrong plans to participate in the ride and record “THEMOVE” podcast at the event.
Photo courtesy of Liz Kreutz
Hincapie Sportswear received confirmation on Monday that cyclist Lance Armstrong will ride in Gran Fondo Hincapie-Boise. Armstrong, a former teammate of George Hincapie’s, partner at NEXT VENTŪRES, founder of WEDŪ, and host of “THEMOVE” and “The Forward” podcasts, will join George Hincapie for the ride on July 14, 2019. He also plans to record “THEMOVE” podcast while there.
“I’m excited to come to the ride,” says Armstrong. “We aired ‘THEMOVE’ at Gran Fondo Hincapie-Fort Worth, and it was a lot of fun to interact with the crowd there.”
“We’re thrilled to have Lance with us for another fondo,” says George Hincapie. “His presence in Fort Worth really helped to take the event up a notch. And everyone had a blast watching the podcast.”
The Boise Gran Fondo will be headquartered at Cecil D. Andrus Park near the Idaho State Capitol building, with the family festival on the lawn after the event. Packet Pickup will occur the day before the ride at the Boise Twilight Criterium. Proceeds for the event will benefit the Idaho Interscholastic Cycling League, which helps to facilitate the development of high school and middle school cycling teams and clubs.
The original Gran Fondo Hincapie, located in Greenville, SC, and now in its seventh year, has topped charts and received stellar reviews, acclaimed for the cycling celebrities in attendance, as well as the careful attention to safety, on-site viewing screens, course and segment timing, live tracking and streaming, live bands at the rest stops, and free family festival.