The journey is the destination.
Our bikes take us places to escape, to challenge us, to inspire us. It is the journey that we love as much as the destination. We sometimes stay focused on the roads, intersections and signs while other times we embrace the freedom of chance and intuition.
Wayfinding is built into the DNA of riding a bicycle. With this Limited Edition collection we celebrate the Routes we’ve done, the Directions we’ve used and all the different ways we Navigate ourselves on our bikes.