Cycling is our life. It’s what we know, and it’s who we are. But we are not a bike company. We’re a people-who-ride-bikes company. We are cyclists, and we are makers. We are master craftsmen of custom-made, high-performance cycling apparel. Our team is our family. Not only do we design our cycling apparel, we make it in our family-run factory. We also create and run upscale cycling events. We have a restaurant and hotel that hosts visiting cyclists from all over the world. We manage a spring series of races. Cycling inspires everything we do, and every day we work even harder to improve the sport, make it more accessible to others, and build a strong community for future cyclists. Join us on our journey.
Our History
Rich and George Hincapie began cycling as young boys, and while George went on to pursue cycling as a career, Rich headed to business school while still competing as an elite-level amateur cyclist. In 2003, Rich founded Hincapie Sportswear, with South Carolina’s Assaults on Mt. Mitchell and Marion as his first customers.
We Handle It All
From sales to production and everything in between, every aspect of the Hincapie business stays in the family.
Tested by Cyclists
From sales to production and everything in between, every aspect of the Hincapie business stays in the family.
Attention to Detail
We oversee everything. When there’s something to be done, we do whatever it takes to make sure it’s done right.
Love of the Sport
For us, cycling is more than just a hobby or a business — it’s a way of life, a passionate pursuit of excellence that runs in the family.
Meet The Hincapie Team
Andrea Johnson
Customer Service Manager
Carl Corley
Hincapie Custom Sales Representative
James Godfrey
Event Director
Ben Baughan
Customer Service Specialist
Sebastian Robledo
Graphic Design Director
Abel Noguera
Graphic Artist
Sebastian Hernandez
Graphic Artist
JOIN US ON OUR JOURNEY /
Careers
Cycling’s not just our passion; it’s our business as well. We design and manufacture premium cycling apparel. We create and run upscale cycling events. We host visiting cyclists from all over the world in our hotel and restaurant. We manage a spring series of races. We even outfit and operate a professional racing team. Every day, we work hard to improve the sport and build a strong community for our fellow riders.
#ridehincapie
Cycling Is Our Life
We’re not a bike company. We’re a people-who-ride-bikes company — founded by a family who loves riding bikes. Cycling is more than what we do. It’s who we are. That’s why we work so hard to make the cycling community better for riders just like you.
