George Hincapie

One of the most well-known names in the cycling industry, George Hincapie defined the term domestique, making a name for himself by serving his teammates and putting their needs above his own.

George began racing as a young boy, winning 10 junior national titles and two world medals prior to joining the professional ranks. The following 19 years brought victories in a record 17 Ronde van Vlaanderen races and a second-place finish at the grueling Paris-Roubaix, which was the best placement of any American. George also competed 17 times in the Tour de France and won three U.S. National Road Race championships.

In 2012, George retired from the professional racing circuit, but he continues to be directly involved in product development and testing for the sportswear company, as well as an integral leader for the pro cycling team.

Big George's Career in Pictures

Explore Our Story

Our History

It all began when Rich and George's father Ricardo taught them how to ride bikes.

Our Family

Our family is our business, and our business is our family.

Our Story

Cycling is our life. It's who we are and what we do.