Cycling Is Our Life

About Hincapie /

Making a Name in the Cycling Industry

We’re not just a bike apparel brand. We’re a team of riders, makers, and dreamers who pour our passion into every stitch of custom, high-performance gear. And we do it all ourselves, in our family-owned factory in Medellín, Colombia.

From the roads we ride to the community we serve, everything we create is born from a love for the sport and the people who live it. Beyond apparel, we host events, manage races, and welcome cyclists from around the world to our hotel and restaurant—all with one goal: to bring riders together.


You’re watching the world shift and evolve—and we are too. At Hincapie, we’re always looking ahead, making thoughtful changes to stay ahead of the curve and serve you in the best way possible. These small behind-the-scenes adjustments allow us to keep doing what we do best: crafting high-performance gear in our own factory, with the same care, precision, and passion you’ve come to trust. Cycling inspires everything we do, and every day we work even harder to improve the sport, make it more accessible to others, and
build a strong community for future cyclists. Join us on our journey.


About Hincapie

Our History

Rich and George Hincapie began cycling as young boys, and while George went on to pursue cycling as a career, Rich headed to business school while still competing as an elite-level amateur cyclist. In 2003, Rich founded Hincapie Sportswear, with South Carolina’s Assaults on Mt. Mitchell and Marion as his first customers.

We Handle It All

From sales to production and everything in between, every aspect of the Hincapie business stays in the family.

Tested by Cyclists

From sales to production and everything in between, every aspect of the Hincapie business stays in the family.

Attention to Detail

We oversee everything. When there’s something to be done, we do whatever it takes to make sure it’s done right. 

Love of the Sport

For us, cycling is more than just a hobby or a business — it’s a way of life, a passionate pursuit of excellence that runs in the family.

Meet The Hincapie Team

Rich Hincapie

President

George Hincapie

3-time National Champion Cyclist

Drew Hincapie

Director of Operations

Kelly Lindstrom

Product Director

Andrea Johnson

Customer Service Manager

Carl Corley

Hincapie Custom Sales Representative

James Godfrey

Event Director

Aimee Trepanier

Creative Director

Bella Hincapie

Operations Coordinator

Ben Baughan

Customer Service Specialist

Edgar Valles

Customer Service Specialist

Sebastian Robledo

Graphic Design Director

Abel Noguera

Graphic Artist

Sebastian Hernandez

Graphic Artist

JOIN US ON OUR JOURNEY /

Careers

Cycling’s not just our passion; it’s our business as well. We design and manufacture premium cycling apparel. We create and run upscale cycling events. We host visiting cyclists from all over the world in our hotel and restaurant. We manage a spring series of races. We even outfit and operate a professional racing team. Every day, we work hard to improve the sport and build a strong community for our fellow riders.

#ridehincapie

Cycling Is Our Life

We’re not a bike company. We’re a people-who-ride-bikes company — founded by a family who loves riding bikes. Cycling is more than what we do. It’s who we are. That’s why we work so hard to make the cycling community better for riders just like you.