Men's Firma Cycling Kit
Our men's Firma short sleeve jersey with a brand new ultra sleek design features a race-ready pro fit and lightweight technical fabrics, plus extra details worthy of the road's best cyclists like arrow, a zipper garage, and UPF+ 30 sun coverage. Our men's Firma bib short has paneled fabric for optimal stretch, and our signature chamois for a more comfortable ride. Our Fleur de Leader socks are a special Tour de France collection. These keep feet dry and comfortable with their lightweight, sweat-wicking athletic construction. Low-key styling make these cycling socks a perfect addition to your riding apparel.
Quality Guaranteed /
Made By Cyclists
We know first-hand what works and what doesn’t. We’re riders and racers, and we know what it takes to feel and perform your best during every ride. We ride in and test all our gear, so you can trust that it will do exactly what we say it will — down to every last stitch.
Cycling Is Our Life
We’re not a bike company. We’re a people-who-ride-bikes company — founded by a family who loves riding bikes. Cycling is more than what we do. It’s who we are. That’s why we work so hard to make the cycling community better for riders just like you.