Hincapie Partners with Blackberry Farm

Posted On July 19, 2018 / Lifestyle

George Hincapie rides with Blackberry Farm

Blackberry Farm and Hincapie are pleased to announce an official partnership between the two companies. The partnership comes in advance of the fourth annual Blackberry Farm Pro-Am Classic, set for Sept. 16-19, as well as Hincapie’s flagship Gran Fondo in Greenville, South Carolina on Oct. 20.

As part of the partnership, Hincapie Sportswear will serve as the official outfitter of the Blackberry Farm Pro-Am, including the exclusive 2018 custom event jersey. The three-day event will feature former professional cyclists George Hincapie, Robbie Ventura, Christian Vande Velde and more to be announced at a later date – all joining riders looking to win a total of $30,000 in charitable donations.

“We are excited and honored to partner with one of the premier resorts in the country,” says George Hincapie, retired professional bike racer and 17-time Tour de France finisher. “I appreciate the history and beauty of Blackberry Farm, as well as the commonalities that it shares with the Hincapie companies—family values, a love for the outdoors, and an appreciation for the authentic.”

Together, Blackberry Farm and Hincapie Sportswear aim to promote and elevate the cycling community by providing an exceptional and unforgettable ride experience for guests and friends of Blackberry Farm.

“The Hincapie Sportswear brand evokes a rich family tradition and proud reputation that our guests and cyclists across the world are drawn to,” says Matt Alexander, President of Blackberry Hotel Group. “We are certainly proud to partner with George and Rich Hincapie to provide riders with a memorable and unique cycling experience at the annual Blackberry Farm Pro-Am.”

As one of the most recognizable names in the cycling community, the Hincapie companies together have spent more than 15 years developing top-quality apparel for cyclists around the world at all levels of fitness. Anchored by the passion and vision of founders George and Rich Hincapie, the family-run company has a deep investment in the sport through its custom and retail apparel production, award-winning Gran Fondo events, Professional Continental racing team, international Hincapie Cycling Society, and the luxurious, cycling-catered Hotel Domestique.

The Blackberry Farm cycling program offers a uniquely tailored experience marked by unmatched personal service that has cultivated an avid and growing following of dedicated guests.

Cyclists at Blackberry Farm have the opportunity to select a variety of guided, fully supported or leisure rides designed to cater to all interests and abilities. In addition to the resort’s popular Tour de Smokies and Pro-Am events, Blackberry Farm is fully dedicated to fostering the growth of cycling in the foothills region by supporting regular group rides through the scenic byways that surround the area.

More Lifestyle

Gran Fondo Hincapie Returns to Fort Worth in 2020 in New Location


The acclaimed Gran Fondo Hincapie cycling series returns to Fort Worth for the second year in a row, this time at a new location: Sundance Square Plaza in downtown Fort Worth. The Plaza is located at the center of Sundance Square, a 35-block development filled with shops, restaurants, and entertainment.

Read More

NYC Designer Alex Ostroy Collaborates On Limited Edition Domestique Collection


New York cyclist and designer Alex Ostroy is the guest designer for Hincapie Sportswear's latest limited edition collection, The Domestique Collection. Learn about Ostroy's background, style, and history with the Hincapie family, as well as the inspiration behind this new collection.

Read More

Three-Time World Champion Michael Rogers to Ride in Gran Fondo Hincapie-Greenville


Retired professional cyclist Michael Rogers has confirmed his plans to ride in Gran Fondo Hincapie-Greenville on October 19, 2019. Rogers, a three-time World Time Trial Champion and stage winner at the Giro d’Italia and Tour de France, will ride the 80-mile Gran route alongside other cycling greats like George Hincapie, Christian Vande Velde, Bobby Julich, Lance Armstrong, Victor Hugo Pena, Justin Williams, and Santiago Botero.

Read More