Lance Armstrong to Attend Gran Fondo Hincapie-Greenville

George and Lance

Armstrong plans to attend Friday’s Celebrity Chef Dinner and participate in the ride on Saturday.

Hincapie Sportswear received confirmation on Monday that cyclist Lance Armstrong will ride in Gran Fondo Hincapie-Greenville. Armstrong, a former teammate of George Hincapie’s, partner at NEXT VENTŪRES, founder of WEDŪ, and host of “THEMOVE” and “The Forward” podcasts, will join George Hincapie for the ride on October 19, 2019.

“I’m excited to come back to Greenville,” says Armstrong. “This will be my third Gran Fondo Hincapie this year, and Greenville is always the biggest event.”

“We’re thrilled to have Lance with us for another fondo,” says George Hincapie. “The friendship between Lance and me dates back to the early days when we raced together, so it’s fun to ride the Greenville routes with him, as they were the same that I trained on for the Tour de France.”

Armstrong joined Hincapie for the Gran Fondo Hincapie rides in Fort Worth and Boise this year. This will be his third time attending the Greenville fondo.

Gran Fondo Hincapie hosts events in Chattanooga, Fort Worth, Boise, and Greenville, SC. The Greenville ride, now in its seventh year, has topped charts and received stellar reviews, acclaimed for the cycling celebrities in attendance, as well as the careful attention to safety, on-site viewing screens, course and segment timing, live tracking and streaming, live bands at the rest stops, and free family festival.

For more information about the Gran Fondo Hincapie series, visit hincapie.com/granfondo.