Insights /

Stories from the Saddle

Customers Cycling apparel Member portraits

Back to the Basics

Bob Latsha of Millersburg Velo Club creates a community of cycling grounded in hard work and good values.
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Custom cycling kit Customers Cycling apparel Member portraits

Never Forget

Firefighter Dennis Short pays homage to fallen heroes through the design of his World Police and Fire Games cycling kit.
Customers Cycling apparel Member portraits

Wheel Power

Mary Clark of Greenville, South Carolina, creates her own bike—and destiny
Custom cycling kit Customers Member portraits

Fast Mamas

Scenic City Velo Taco Mamacita’s balance cycling with the demands of motherhood, careers, and life.
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Cycling Is Our Life

We’re not a bike company. We’re a people-who-ride-bikes company — founded by a family who loves riding bikes. Cycling is more than what we do. It’s who we are. That’s why we work so hard to make the cycling community better for riders just like you.